7 LESSONS IN MARKETING

A SHORT COURSE IN MARKETING BASICS 7 Lessons in Marketing is a quick course in the skills of successful marketing giving you everything you need to know in just seven short chapters From customers marketing research and strategic marketing techniques such as the Boston Box and Michael Porter s Three Generic Strategies to the marketing mix of product price place and promotion you ll discover how to identify and meet customers needs better than the competition Lesson 1 What is marketing Lesson 2 Marketing and the customer Lesson 3 Marketing information and marketing research Lesson 4 Strategic marketing Lesson 5 The marketing mix product and price Lesson 6 The marketing mix place Lesson 7 The marketing mix promotion Explore the main themes and ideas in marketing get a basic knowledge and understanding of the key concepts and test your progress with practical and thought provoking exercises 7 Lessons in Marketing is your fastest route to success ABOUT THE SERIES 7 Lessons are for people who want to succeed at work From negotiating and content marketing to finance and social media the series covers the business topics that matter and that will help you make a difference today Written in straightforward English each book feature