ANATOMY OF MASS MEDIA SECOND REVISED THIRD EDITION

ISBN: 9781626616578 Géneros: JFD Sinópsis: The anthology Anatomy of Mass Media offers selections from the most popular textbooks in the field today written by some of the most respected writers in media studies It addresses all forms of mass media including traditional print electronic media such as television film and radio and new forms of digital media The text centralizes the knowledge bases and theories behind each of these formsThe goal of Anatomy of Mass Media is to create medialiterate individuals who have the tools they need to access analyze interpret and evaluate the many messages sent via mass media The book teaches students how to analyze and interpret media messages prepares them to produce credible and responsible critiques and theories on forms of media and messaging and inspires them to create powerful and effective media messages of their own Topics include Advertising Sponsorship and Public Relations A Short History of Films Media Research The Role of Ethics in Mass Media Mass Media Law and Multimedia CareersOf special interest are the contributions by a variety of professors and top media professionals who provide guidance on pursuing careers in entertainment the persuasion industries and the media at large in career boxes featured throughout the book This prepares students to break into the industry of their choice and decisively choose a career that suits their skills personality and professional and lifestyle goalsDianah Wynter is the holder of two MFA degrees one from the American Film Institute and another from the Yale School of Drama She is an associate professor at California State University Northridge where she teaches in the Department of Cinema and Television Arts Her course offerings include Advanced Television Directing Introduction to Television Production Media and Society and Introduction to Mass Media Film as Literature Professor Wynter has directed many hours of episodic television including work on Showtimes h