ATTRACTING ATTENTION

From theme parks and museums to zoos and aquariums attractions draw millions of visitors each year Regardless of type they all share one common denominator they are intended to provide visitors with memorable experiences This book offers information about how to promote and market tourism attractions for maximum results It looks at different approaches strategies tools and techniques marketers can use when promoting their organizations to the public Topics include advertising and marketing media relations social media marketing sales promotion and merchandising special events guest relations and customer service employee relations crisis communications and social responsibility and sustainability In addition it includes a variety of examples from attractions that have implemented successful promotion and marketing activities Whether in the form of a news story television commercial brochure website Facebook posting or special event promotion and marketing have the potential to show customers the possibilities that await them This book addresses the many different ways to reach this potential It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more Attracting Attentio