COOLNESS

This fun book may not be specifically dedicated to photography but it s an unusual and enjoyable read and obviously very cool Black And White Photography Cool Whether it s a cool guy cool sunglasses or a cool film the attribute cool which until the early 90s was still the definitive identifier of rebellious youth culture speech is now encountered globally and across all social classes in an almost inflationary manner The adjective cool is now regarded as a vague paraphrase for something positively casual and is particularly fond of offering itself to us with an aura of self confident modernity and stylistic confidence Unfortunately whoever says cool today often just means a fashion word representative of who or what is currently hip and what is not Everything that is somehow hip trendy or in is called cool Everything should and everyone wants to be cool On the one hand coolness is an empty buzzword on the other hand it is a self confident late modern individual attitude and behavioural strategy with rebellious roots against a twisted and unjust world