DESIGNERS GUIDE TO PRODUCT VISION, THE

p This book is fantastic This is a must read for designers who want to fulfill their potential treated equally to their peers in technology and business and ultimately secure a seat at the table with business managers and developers If you re a designer who thinks getting ahead means you have to go back to school for an MBA read this book first Pulling from agile methods in design Fish and Kiekbusch provide a concrete step by step product vision process The book proves while correcting lack of business acumen is important vision is the designer s way forward It s essentially a playbook that sets the stage towards successful product validation outlining a workflow for any designer who wishes to level up from being a tactical designer to a strategic designer I highly recommend this book for anyone interested in design leadership p p em Heather Shaw Professor Department Chair of Design Lesley Art Design em p p Today design is a critical business competency and designers need to play a leadership role This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made You ll master a breakthrough process for creating innovative product and service visions and translating them