DESIGNING THE BRAND EXPERIENCE

Corporate identity affects all parts of a company, allowing sustainable and understandable corporate communication, whilst providing a strategic approach tailored towards specific goals of a corporation and its customers. Designing the Brand Experience is a collection of close to 150 corporate identity projects, which demonstrate effectively how a brand succeeds in visual implementation, message communication and conduct. The rich content and extensive coverage of various industries makes this book a valuable reference when executing corporate identity projects.