DICTIONARY OF BUSINESS

Not only outlining simple definitions but also, in the way of an encyclopedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics finance and accounting marketing communications and consumer analysis business strategy production and operations management organizational behaviour human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.