FASHION IDENTITY

Mito Design; Silvia (TRN) Guiu

At long last, an identity book specific to the fashion industry! From the explosion of specialized fashion trade shows such as Bread & Butter, Magic, Pool and Project; to the increasingly burgeoning field of fashion illustration, no time has been so ripe for a look at the nuances of fashion identity. With ever increasing numbers of young entrepreneurs launching labels left and right, there is a need to draw inspiration on the one hand, and ascertain the playing field on the other. Fashion Identity satisfies both needs. This book highlights the work of more than one hundred companies from the fashion capitals around the world. Chapters include: Ads, illustration, point off purchase, toys, non-conventional identity, and more.