FASHION

Fashion is a dynamic global industry that plays an important role in the economic political cultural and social lives of an international audience It spans high art and popular culture and plays a significant role in material and visual culture This book introduces fashion s myriad influences and manifestations Fashion is explored as a creative force a business and a means of communication From Karl Lagerfeld s creative reinventions of Chanel s iconic style to the multicultural reference points of Indian designer Manish Arora from the spectacular fashion shows held in nineteenth century department stores to the mix and match styles of Japanese youth the book examines the ways that fashion both reflects and shapes contemporary culture Using historical and contemporary examples it gives a clear understanding of how fashion has developed since the renaissance while raising questions about its status ethical credibility and influence on consumers The book provides insight into the structure of the fashion industry and how fashions are designed promoted and consumed in relation to relevant historical social and cultural contexts It is structured thematically to look at the role and development of designers the growth of shopping and the different b