HERB LUBALIN: AMERICAN GRAPHIC DESIGNER

Available again a major monograph on the legendary US typographer and graphic designer Herb Lubalin One of the original Mad Men Herb Lubalin 1918 1981 was a giant of American design and typography whose passion for rebellion and innovation made him one of the most successful art directors of the 20th century and beyond He is perhaps most recognized for his typeface Avant Garde but his reach extended far and wide A constant boundary breaker on both a visual and social level he was a co creator of the culture shocking magazines Avant Garde Eros and Fact and founder of the equally influential U&lc Herb Lubalin American Graphic Designer features hundreds of examples of Lubalin s work and previously unseen photographs of him at work and play Divided into sections on his work in advertising typography and editorial it also features an extensive biographical text by Adrian Shaughnessy that includes interviews with George Lois Seymour Chwast Alan Peckolick Carl Fischer Steven Heller and members of the Lubalin family Produced in association with the Herb Lubalin Study Center at Cooper Union New York and with the active cooperation of the Lubalin family this monograph is the definitive work on one of America s most influential designers