HOW IMAGE & EMOTION INFLUENCE PB

The Affect Agenda examines how and why voters make the decisions they do by examining the influence of the media s coverage of politicians images. Topics include the role of visual and verbal cues in communicating affective information, the influence of demographics on affective agenda setting, whether positive or negative tone is more powerful, and the role of emotion in second-level agenda setting. Image and Emotion in Voter Decisions will challenge readers to think critically about political information processing and a new way of systematically thinking about agenda setting in elections.