INDUSTRIAL AND SPECIALTY PAPERS

Contents - 1. New Product Development-An Overview- Introduction, The Opportunities New Products Create, The Problems New Products Create, The New Product Development Cycle for Industrial Products, Consumer New Product Evaluation, The Role of Technical Research and Development in New Product Development, Why New Products Fail, Ten Philosophies of Successful New Product Development, Case Studies - 2. Marketing Research In The Specialty Paper Business- Introduction and Objectives, The Urgent Case for Marketing Research, General Definitions and Applications for Marketing Research, Professional Marketing Research, Practical Employment of Marketing Research, Nonobjectivity in Research, The Scientific Method of Investigation, Sources of Marketing Information, Methods of Collecting Data in Marketing Research, Kinds of Marketing Research and Applications - 3. Spunbonded Products- Introduction, Sheet Structure of Tyvek Spunbonded Linear Polyethylene, Area-Bonded Sheets, PointBonded Spunbonded Polyethylene, Reemay Spunbonded Polyester, Typar Spunbonded Polypropylene, Summary - 4. Nonwovens and Textile Replacements - Introduction, Background of The Nonwoven Industry, Types of Nonwovens, Disposables, Linen Supply Field, The Graduate, Disposable Diaper Market, Improvements Evolving, Significant Trends and Emerging Technologies, Marketing Strategy Facing Nonwoven Producers, Textile Replacements and Their Future, Technical Research and Development, Gathering Competitive Intelligence, Marketing Intelligence, Benefits Realized, Textile Replacements and Their Future, Conclusions - 5. Extrusion Coating of Paper and Board - Survey, Structure of Polyethylene, Specific Barrier Properties of Polyethylene, Extrusion Equipment, Primers for Polyethylene Coating, Printing of Polyethylene Coated Papers, Extrusion Coating of Pigmented Plastics, Other Resin Additives, Testing of Polyethylene Coated Papers, Extrusion Resins Other Than Polyethylene, Where Are We Going? - 6. The Us