JAN TSCHICHOLD AND THE NEW TYPOGRAPHY

An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold s little known private collection of design ephemera this important book explores a legendary figure in the history of modern graphic design through the artists ideas and texts from the Bauhaus that most influenced him Tschichold 1902 1974 a prolific designer writer and theorist stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic His designs were applied to everyday graphics from billboard advertisements and business cards to book jackets and invoices This handsome volume offers a new understanding of Tschichold s work and of the underlying theories of the artistic movement he helped to form by analyzing his collections illustrations advertisements magazines and books by well known figures such as Kurt Schwitters El Lissitzky Aleksandr Rodchenko and László Moholy Nagy and lesser known artist designers including Willi Baumeister Max Burchartz Walter Dexel and Piet Zwart This book also charts the development of the New Typography a broad based movement across Central Europe that