LOGO DESIGN LOVE

This edition of David Airey s Logo Design Love contains more of just about everything that made the first edition so great more case studies more sketches more logos more tips for working with clients more insider stories and more practical information for getting the job and getting it done right Logo Design Love shows students how to develop an iconic brand identity from start to finish using client case studies from renowned designers In the process he reveals how designers create effective briefs generate ideas charge for their work and collaborate with clients David not only shares his personal experiences working on identity projects including sketches and final results of his own successful designs he also uses the work of many well known designers such as Paula Scher who designed the logos for Citi and Microsoft Windows and Lindon Leader creator of the current FedEx identity as well as work from leading design studios including Moving Brands Pentagram MetaDesign Sagmeister & Walsh and many more In Logo Design Love students learn Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest 31 practical