LOGO, REVISED EDITION

A logo should be distinctive memorable and clear To be great it should do those things better than the rest Michael Evamy This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition The book contains a vast visual collection of over 1 600 symbols and logotypes including 300 brand new logos All the logos are grouped into visual categories such as crosses stars crowns animals and people and are shown in black and white to further emphasise the visual form The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers This compelling compendium takes the reader on a journey showing how each form has evolved through history All logos are active and include household names like Disney Apple and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design This is a complete taxonomical guide to the history development and style of identity design The must have book for any graphic designer student or type fanatic in a fully rev