📗 Libro en inglés MAKING BUSINESS DECISIONS
ISBN: 9780201592818

Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today¿s global business world. Working with real case studies of successful international and American companies, students gain insight into business practices, develop cultural awareness, and get a feel for the excitement and challenge of working in today¿s global business world. Making Business Decisions features: Authentic business materials, including photos, charts, and press articles. Interviews with executives (audiocassette and tapescript included). Contextualized vocabulary exercises with idioms and business concepts. Negotiation strategies and practice with appropriate language. Business letters, interoffice memos, and proposals. Issues such as international marketing, the environment, and business ethics.