NEW TECHNOLODIES V3: PRODUCTS FROM PHAIDON DESIGN CLASSICS

A 'design classic' is an industrially manufactured object with timeless aesthetic value. It serves as a standard of its kind and, despite the year in which it was designed, is still up to date. The collection presented in these three volumes has been put together by a group of experts following the above criteria. The objects are presented chronologically, beginning with an elegant pair of Chinese bonsai scissors from the early 1800s, still in production today, and ending with Jasper Morrison's recent 'brunch set', which is destined to become a 'classic'. Glancing through the volumes, the reader will gain an understanding not only of the history of design, but a history of taste and culture. The book is an extraordinary journey through the objects that have shaped our society, from the first attempts to combine function and beauty in the nineteenth century, through the machine aesthetics of the thirties, the advent of plastic and other new materials in the fifties and sixties, up to the 'classics'-to-be of the last ten years.The book includes not only classic objects created by great and internationally renowned designers, such as Breuer, Le Corbusier, Dreyfuss, Eames, Yanagi and Castiglioni, to name but a few, but also anonymously designed pieces, such as the clothes peg, the deck chair, the corkscrew and the chopstick, which, in spite of lacking a specific designer, have achieved such perfection in design and functionality that they have eliminated the possibility of improvement. From the paper clip, to the Alvar Aalto Savoy vase, to the Jaguar E Type, all of the objects featured in the book fill our desks, cupboards, kitchens, purses, dreams and pockets.