NORTH

The long awaited monograph of the UK s leading graphic design and branding agency The world is full of design companies but none of them are like North Formed in 1995 by Sean Perkins joined for the past 25 years by Jeremy Coysten and Stephen Gilmore the studio has always followed a highly individualistic path This individualism manifests itself in many ways most notably in the absence of a densely populated studio website there are no hyperactive social media feeds even the studio s name derived from Perkins origins in the unmetropolitan north of England stands for frill free plain speaking visual directness It s almost as if North is a well kept secret Yet the group has a devoted worldwide following and attracts myriad clients keen to hire them for their ability to produce memorable and carefully engineered visual identities North s work is the product of sharp brained research high end craft and precise visual expression And as can be seen in the pages of this book the studio s first monograph the result is a rich crop of brand identities packaging exhibitions books posters and logos It includes work for Tate Southbank Munch Oslo Co op Barbican Samsung Meta Science Museum The Royal Mint and M Hong Kong On the grounds that graphi