POISED TO RESPOND

ISBN: 9781516506545 Géneros: GTC Sinópsis: Poised to Respond A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues The material is wellgrounded in theory but emphasizes the development of realworld public relations management and campaigns  The book covers key topics including ethical challenges globalization issues management crisis communication technology and integrated marketing communication Students will also learn about diversity activism reputation management and rhetorical approaches  After an introduction to each topic the material is addressed with a management orientation in mind Students will consider how public relations managers confront challenges and address decisions that are implemented what lessons for improvement can be learned and what the best practices are in a given situation Case studies provide illustration of the concepts in action  With its broad survey of the field and professional applicability Poised to Respond Relations is ideal for introductory courses in the disciplineBrian Sowa is an associate professor of communication studies at Eastern Illinois University He earned his PhD at Wayne State University where he was an awardwinning instructor He has also been acting chair of the public relations interest group in the Central States Communication Association Dr Sowa recently concluded his term as president of the Central Illinois Chapter of the Public Relations Society of America of which he is also a member He also holds membership in the Central States Communication Association and the National Communication Association