READINGS IN COMMUNICATION RESEARCH METHODS

ISBN: 9781609275853 Géneros: GTC Sinópsis: The readings in the anthology Readings in Communication Research Methods are written by communication researchers who share true stories of how they use particular research methods within their own research programsThe book helps students understand how researchers face the numerous challenges of conducting communication research and how they produce knowledge that adds to our theoretical understanding of communication Students get a real sense of the many decisions made by researchers who are attempting to design and conduct research that follows the ideal steps outlined in textbooksThe book begins with an introductory chapter that links theory to conceptualization and hypothesis development The three subsequent chapters focus on different research methods including survey research experimental research and various forms of analysis Topics include Measurement and Sampling Internal and External Validity Physiological Laboratory Methods Network Rhetorical Conversation and Discourse Analysis and EthnographyThe insight into realworld scenarios is a direct and useful contrast to many textbooks on communication research methods that do a fine job of explaining the process and relative merits of various methods but fail to give students a clear understanding of how the research is actually performedReadings in Communication Research Methods is a supplemental text for courses in Communication Research Paired with a required textbook it enhances students understanding of how research methods can be successfully used in the real world Written in a jargonfree accessible style the book is ideal for undergraduate studentsJon Nussbaum earned his PhD at Purdue University He is a Professor of Communication Arts and Sciences and Human Development and Family Studies at Penn State University Dr Nussbaum has served as President of the International Communication Association and the International Society of Language and Social