RETAIL DESIGN

The late twentieth century saw rapid growth in consumption and the expansion of retailing and services This was reflected in the number and type of stores and locations from regional shopping malls and out of town superstores to concept and flagship stores Retail design became an essential part of its success by creating distinctive brands and formats However the economic recession in the developed world and competition for consumer goods from the developing world has led to a re assessment of the growth led conventions of the retail industry In addition the rapid advance of e commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands The book will provide students researchers and practitioners a detailed assessment of retail design taking a distinctive global approach to place design practice and theory in context Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development and to the role of design in communication In the course of the book the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds and also changing patterns of use re use and own