RHETORIC AT THE NONSUBSTANTIALISTIC TURN

Rhetoric at the NonSubstantialistic Turn The EastWest Coin presents a unique theory of rhetoric that encompasses both Eastern and Western approaches Based on the FieldBeing philosophy founded by Lik Kuen Tong this theory gives an account of the ontological foundations of both kinds of rhetoric Beginning with an exposition of the nature of FieldBeing rhetoric as Eastern and Western this book presents chapters on Eastern and Western rhetoric over history as power ethics art creativity politics and communication It acknowledges the thinking of many philosophers and rhetoricians who have contributed to EastWest comparative studies in both fields and argues that both understandings of rhetoric are necessary for global communication