RHETORICAL CRITICISM AND THEORY FOR COMMUNICATION PROFESSIONALS

This is the class-tested first edition, focusing on core areas of rhetorical research, such as metaphor, narrative, visual persuasion, ideology, and politics, with the intent of acquainting undergraduate students with a broad, accessible understanding of ideas, analytic frames, and examples of human language use. It is written as a springboard for more sophisticated study, and also strives to connect the material to message-making in communication-related professions.