SOCIAL SCIENCE OF CINEMA

The first comprehensive collection of empirical research devoted to the social science of cinemaTop scholars from psychology, economics, sociology, business, and communications tackle key questions about the film experienceFrom a movie’s creation to the audience’s reaction to its eventual reception by critics and the box office, this book offers insights about all aspects of the movies based on cutting-edge researchEssays explore such topics as the specific factors that influence whether movies make money, win awards, or flop; how our personality impacts on our viewing preferences; issues of gender inequity on screen; the relationship between visual perception and the way movies are edited; and many more