SPORT MARKETING

Sport marketing is more accessible than ever with sport business professionals companies the media athletes teams coaches and fans connecting in new ways and with new experiences Sport Marketing Fifth Edition With HKPropel Access presents a modernized current day approach to the dynamic industry of sport marketing A full color presentation brings this vibrant field to life with comprehensive coverage balanced between theoretical and practical to provide an understanding of the foundations of sport marketing and how to enhance the sport experience Building on the legacy that Bernard Mullin Stephen Hardy and William Sutton established in the first four editions a new author team handpicked by their predecessors draw from their modern experience in the field to add a fresh perspective to this essential text They bring the sport industry directly to the reader through extensive industry examples interviews of top sports executives challenging case studies and global perspectives from teams leagues and other agencies around the world Reflecting the evolving landscape of sport marketing the text will prepare students to stay on the leading edge with the following updates A focus on current and emerging technologies and how they have revolutionized