STRATEGIC CREATIVITY

The secret weapon for business experts to ensure strategically creative results this is an indispensable field guide to evaluating creative advertising branding and design ideas and solutions and to working with creatives Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative why throughout their organizations and it covers what every business expert should fully comprehend about the creative process To effectively grow a business and reach the right audience or move a brand forward advertising and branding need to be relevant engaging and worth people s time This book contains what a CEO CMO manager business owner or client didn t learn about the creative side of advertising and design in business school Featuring insightful conversations with creative experts this book will earn a place on the desks of executives leaders managers and middle managers across industries whose work requires them to understand and execute on branding initiatives advertising campaigns social media and other customer facing content