SUPER NORMAL

The designers Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of super normal design alongside examples of anonymous design like the Swiss Rex vegetable peeler or a simple plastic bag there are design classics like Marcel Breuer s tubular steel side table Dieter Ram s 606 shelving system or Joe Colombo s Optic alarm clock of 1970 With products by Newson Grcic the Azumis and the Bouroullec brothers it also represents the generation to which Morrison and Fukasawa belong The phenomenon of the super normal is located as it were beyond space and time the past and present of product design both point to a future that has long since begun The super normal is already lying exposed before us it exists in the here and now it is real and available we need only open our eyes Fukasawa and Morrison make it visible for us 264 illustrations