SUPER STIMULATED

A fresh look at health habits and longevity from internationally bestselling author Nicklas Brendborg perfect for fans of Ultra Processed People Highly readable DAILY MAIL Brilliantly unpacks how modern life hijacks our ancient biology DR JENNA MACCIOCHI An informative and engaging read that will appeal to anyone with a bad habit which must widen the net to everyone IRISH INDEPENDENT Intriguing makes some shocking revelations SUNDAY TIMES IT S NOT YOU IT S YOUR BIOLOGY Modern society is plagued by health epidemics obesity record levels of loneliness increasing mental health problems and various forms of addiction From the outside all these issues might seem unrelated But a single phenomenon actually ties them all together superstimuli Superstimuli are exaggerated unnatural versions of things we have evolved to want and need such as food sex and social recognition This hard wired evolutionary response is why we binge on fake ultra processed food lust after airbrushed people online and struggle to stop scrolling on social media even when it makes us feel bad Our lack of control isn t because we are weak It s because powerful companies spend billions creating superstimuli that manipulate our biology for profit leaving us