TASTING TOURISM

Along with basic practical reasons, our practices concerning food and drink are driven by context and environment, belief and convention, aspiration and desire to display - in short, by culture. Similarly, culture guides how tourism is used and operates. Offering a range of international case studies, this book examines food and drink tourism, as it is now and is likely to develop, through a cultural ’lens’. It asks: what is food and drink tourism? and why have food and drink provisions and information points become tourist destinations in their own right, rather than remaining among a number of tourism features and components?