THE ANALYTICS PROCESS

This book comprises the analytics process and ways of developing analytics capabilities in organizations. Organizations require, for the application of analytics, a guide in order to use proper data to generate adequate actions. It concentrates on presenting the organization of the analytics process for using human, data and technological resources in the search to improve the problem solving and decision making processes. The book describes the experience of the authors dealing with an avalanche of data and the steps followed to provide value to organizations.