THE ELEMENTS OF RHETORIC

--The three modes of persuasion --How to structure an academic essay --How to spot and avoid logical fallacies --How to compose with literary figures --Practical tips for improving speed in composition --A Study Guide with exercises This is the essential guide to persuasive writing and speaking, in the tradition of Strunk and White s The Elements of Style. Ryan Topping has produced a guide accessible and useful to those of all ages and experience levels, in the classroom, the political setting, and the pulpit. --Joseph R. Wood, Institute of World Politics This is a splendid introduction to what you need to know to communicate wisely and well. --Quentin Schultze, Calvin College, author of An Essential Guide to Public Speaking The Elements of Rhetoric is that rarest of rhetorical treats