THE GEEK WAY

Economist Best Books of the Year Financial Times Business Book of the Month A handbook for disruptors Eric Schmidt former CEO of Google We re living in a time of amazing technological innovation but we re not paying enough attention to one of the most important innovations of all one that s going to be a wellspring of progress for a long time to come This innovation is to the company itself a new model is being pioneered by geeks who have instituted a radical new mindset that has shifted the paradigm entirely on what a business can and should be They do not follow the rules of the Industrial era with their hierarchies and bureaucratic ways of thinking They do not follow the principles preached in business schools since the dawn of time They have all dedicated themselves to approaching business as a geek would through trial and error egalitarianism evidence and stress testing ideas in a group setting rather than relying on the boss s instincts McAfee s groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world The future will be geek By investigating contemporary research in psychology economics and behavioural sciences as well as first hand accounts from the gee