THE HISTORY OF MOTION GRAPHICS

Expand your knowledge of the aesthetics forms and meaning of motion graphics as well as the longrunning connections between the American avantgarde film video art and TV commercials In 1960 avantgarde animator and inventor John Whitney started a company called Motion Graphics Inc to make animated titles and logos His new company crystalized a relationship between avantgarde film and commercial broadcast designfilm titles Careful discussion of historical works puts them in context allowing their reappearance in contemporary motion graphics clear This book includes a thorough examination of the history of title design from the earliest films through the present including Walter Anthony Saul Bass Maurice Binder Pablo Ferro Wayne Fitzgerald Nina Saxon and Kyle Cooper This book also covers early abstract film the Futurists Bruno Corra and Arnaldo Ginna Leopold Survage Walther Ruttmann Viking Eggeling Hans Richter Oskar Fischinger Mary Ellen Bute Len Lye and Norman McLaren and puts the work of visual music pioneers Mary HallockGreenewalt and Thomas Wilfred in context The History of Motion Graphics is the essential textbook and general reference for understanding how and where the field of motion graphic design came from and where its going