UNIVERSAL PRINCIPLES OF BRANDING

Universal Principles of Branding presents 100 concepts theories and guidelines that are critical for defining building and delivering brands today Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA Richly illustrated and easy to navigate this comprehensive reference pairs clear one page explanations of each principle with visual examples of it applied in practice on the facing page By considering these concepts and examples you can learn to make more informed and ultimately better branding decisions Featured principles are as diverse as Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two page format The left hand page contains a succinct definition a full description of the principle examples of its use and guidelines for use Sidenotes appear to the right of the text and provide elaborations and references The right hand page contains visual examples and related graphics to support a deeper understanding of the principle The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers architects engineers students and anyone w