Don Tapscott

The sequel to the international #1 bestseller, Wikinomics. Wikinomics showed how mass collaboration was changing businesses around the world. MacroWikinomics takes it beyond the boardroom to show how the mass collaboration is revolutionizing the way we live, work, and create. The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy. MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions.

La era de las corporaciones industriales se está desmoronando. La nueva forma de crear riqueza está en los negocios de la web, y la nueva base de la riqueza es el capital digital. En poco tiempo, innovadoras empresas han transformado las reglas de acción de sus respectivos campos. Han sido capaces de hacerse con el terreno de viejos y arraigados líderes industriales gracias a ofertas revolucionarias que han sorprendido y atraído a los consumidores. En esta obra, los autores describen este nuevo e increíble fenómeno y las causas de su aparición. Este análisis, lleno de innumerables ejemplos, es una guía definitiva para entender la innovación de los negocios en la economía digital. Encuadernación: Cartoné.

Internet está llevando a todas las empresas -no sólo a los emprendimientos tecnológicos de última generación sino también a las industrias más veteranas, como pueden ser las de los periódicos y las concesionarias de automoviles- a repensar radicalmente la

Creciendo en un entorno digital muestra cómo los niños de la actualidad lideran la marcha hacia el siglo XXI utilizando los nuevos medios que pone a su alcance Internet. La generación Internet está desarrollando e imponiendo su propia cultura reconfiguran

This book is an International Bestseller, an "Economist" Book of the Year, a "Financial Times" Book of the Year. It is shortlisted for the "Financial Times" Business Book of the Year. It is repackaged for paperback. ''"Wikinomics" shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: ''The Number 1 must-read...A breathtaking piece of work'' - Tom Peters.The knowledge, resources, and computing power of billions of people are self-organizing into a massive new collective force. Interconnected and orchestrated through blogs, wikis, chat rooms, peer- to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history. Encouraging consumers, employees, suppliers, partners and competitors alike to share information and ideas, mass collaboration marks a profound change in the way business is conducted and radically alters the future of corporate architecture, strategy and management." Wikinomics" is the definitive investigation into how small businesses can achieve success by using a dynamic ecosystem of partners to co- create and peer-produce value in this newly-emerging, networked economy.

The sequel to the international #1 bestseller, Wikinomics.Wikinomics showed how mass collaboration was changing businesses around the world.MacroWikinomics takes it beyond the boardroom to show how the mass collaboration is revolutionizing the way we live, work, and create.The era of the monolithic, self-contained, inwardly focused corporation is over. In Wikinomics Don Tapscott and Anthony D. Williams showed how the internet is changing the way the very smartest business managers think about structures and strategies in the 21st century. Now, in MacroWikinomics, they demonstrate how this revolution in thinking is spreading outwards to other sectors - from education and scientific institutions, to entertainment and media, to government and democracy. MacroWikinomics is a groundbreaking and definitive look at achieving success for a new century, a new media, a new generation and a new economy.LONGLISTED FOR THE 2010 FT AND GOLDMAN SACHS BOOK AWARDS

An International Bestseller. An Economist Book of the Year. A Financial Times Book of the Year. Shortlisted for the Financial Times Business Book of the Year. Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: The Number 1 must-read... A breathtaking piece of work. Tom Peters.The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history.

The acclaimed bestseller thats teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

In their bestseller Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. This sequel shows that in more than a dozen fieldsfrom finance to health care, science to education, the media to the environmentwe have reached a historic turning point. Collaborative innovation is revolutionizing not only the way we work, but how we live, learn, create, govern, and care for one another. The wiki revolutions of the Arab Spring were only one example of how rebuilding civilization was not only possible but necessary. With vivid examples from diverse sectors, Macrowikinomics is a handbook for people everywhere seeking a transformation of industry and institutions by embracing a new set of guiding principles, including openness and interdependence. Tapscott and Williams argue that this new communications medium, like the printing press before it, is enabling nothing less than the birth of a new civilization.

Wikinomics es una guía que nos adentra en uno de los cambios más importantes de nuestro tiempo. Basado en una investigación dirigida por Don Tapscott (New Paradigm), el libro recoge el proyecto que ha involucrado multinacionales americanas como: Walt Dysney Company, Procter & Gamble, IBM Corporation, Ogilvy One Worldwide, Google, Amazon, Kimberly-Clark, General Motors y el Royal Bank de Canada, entre otros. El libro muestra la consistencia de la colaboracion entre consumidores y empresas, y la importancia radical que tienen estos procesos para la economia mundial. La sala de reuniones se ha quedado pequeña ante una nueva era en la que la Web 2.0 ha contribuido a unir una comunidad de millones de personas que interactua continuamente. Actualmente las enciclopedias, las operadoras de vuelos y las empresas de entretenimiento involucran a equipos de miles de personas. Y las nuevas tecnologias de la comunicacion han democratizado la creacion de valor. Las empresas no pueden desaprovechar las infinitas oportunidades que les brinda la nueva democracia virtual. Quien se quede sentado en la sala de reuniones y no abra sus ordenadores a la nueva economia global e interactiva, puede que dentro de unos años deje de existir. Wikinomics es el mapa para el siglo XXI y detalla uno de