Gail Anderson

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design including insights into the logos of iconic brands This guide is an indispensable resource for anyone looking to learn the basic about designing a logo The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration Written by Steven Heller and Gail Anderson world s leading authorities on design The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation reputation and identification Arrows swashes swooshes globes sunbursts and parallel vertical and horizontal lines words letters shapes and pictures Logos are the most ubiquitous and essential of all graphic design devices representing ideas beliefs and of course things They primarily identify products businesses and institutions but they are also associated hopefully in a positive way with the ethos or philosophy of those entities Perfect for students beginners or anyone curious about logo design Chapters include Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Ge

An extensive collection of typographic compositions that celebrate the ability of letterforms to express narratives and voice

This book serves as an introduction to the key elements of good design Broken into sections covering the fundamental elements of design key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas Themes covered include form narrative color type and image ornament simplicity and wit and humour The result is an instantly accessible and easy to understand guide to graphic design using professional techniques

Here is a lively and lighthearted survey that looks at the role that old and classic fonts from letterpress to slab serifs and beyond play in contemporary graphic design. Written and compiled by the worlds leading graphic-design historian, the book provides hundreds of examples, as well as informed texts that will entertain, edify and inspire a new generation of students and practitioners to appreciate that the past contains typographic riches for the future.

Sin datos complejos. Sin tecnicismos. Una introducción clara y accesible a algunos de los elementos fundamentales del buen diseño. Cincuenta maestros de esta disciplina ilustran diversas ideas creativas y tecnicas para que usted las aplique a sus propios diseños. Experimente y explore el mundo del diseño grafico con esta guia imprescindible. Este libro no garantiza trascendencia ni innovacion. De hecho, las probabilidades de autentica innovacion, de crear algo nunca visto, son muy pocas.Lo que este libro ofrece es una guia (subjetiva, todo hay que decirlo) sobre las diversas ideas, enfoques y temas que los diseñadores han utilizado y utilizan para realzar la calidad y la eficacia de sus trabajos. El diseño grafico es una amalgama de diferentes componentes que da como resultado comunicaciones visuales y textuales informativas, amenas y con autoridad. El objetivo es que experimente con las herramientas que incluye el kit del diseñador grafico; que no copie los ejemplos que se ofrecen, sino que tenga conocimiento de su existencia. Estas tecnicas e ideas pueden ser opciones o influencias viables para su propio trabajo, y si ademas le ayudan a crear diseños graficos realmente buenos, ¡mucho mejor!

For the past forty-seven years, the Type Directors Club has encouraged the graphic arts community to achieve excellence in typography through its annual competitions. Typography 22 is the only annual devoted exclusively to typography and presents the finest work in this field for the year 2000. Selected from approximately 3,300 international submissions to the forty-seventh Type Directors Club competition, the 140 winning designs are models of excellence and innovation in the use of type designs. This year''s selection encompasses a wide range of categories, including books, magazines, corporate identities, logotypes, stationery, annual reports, video and web graphics, and posters. Additionally, this year''s volume features the results of the Club''s fourth annual typeface design competition, TDC2 2001, 14 winners out of 135 international entries. In both competitions each winning entry is displayed in fullcolour and is accompanied by complete information about designer, client, typography and more. This edition also includes a special index listing the principal typefaces uses and the names of their designers.The Judges'' Choice sections feature the winning entries that have been singled out as his or her personal favourite; these places are accompanied not only by the judges'' comments, but also the statements from the designers of the works and the creative process involved in developing it. These components - along with this year''s Chairpersons'' Statements by Ronn Campisi and John Berry exemplify the enormous vitality of the typography profession today.

* Los 50 logotipos de este libro son ejemplos de buenas ideas al servicio de la representación, la reputación y la identificación. Flechas, florituras, rayos o llamas, globos, rayos de sol y líneas paralelas, verticales y horizontales: los logotipos constituyen el recurso de diseño grafico mas omnipresente esencial. Representan ideas, creencias y, por supuesto, cosas. Principalmente identifican productos, empresas e instituciones, pero tambien se asocian (esperemos que de un modo positivo) con los valores o la filosofia de esas entidades. Un logo, que tambien se conoce como marca, señal, sello o emblema, se produce y se aplica a diversas manifestaciones fisicas (incluyendo banderas, pancartas o escudos), y aparece impreso, grabado o inscrito en todas las superficies con cualquier configuracion y en diversos materiales en dos o tres dimensiones. Los logos son recipientes: no son buenos o malos, sagrados o profanos por naturaleza, sino representaciones simbolicas de lo que caracterizan. Pueden ser abstractos o figurativos, pero los logos representan una intencion especifica. En este sentido, los logos deben tener un fin o un objetivo definido: tienen que rebosar poder. La funcion de los logos consiste en llamar la atencion, fomentar el reconocimiento y, si tienen exito, provocar lealtad. Un logo sin caracter no ...

This book serves as an introduction to the key elements of good design.Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour.The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Este libro no garantiza trascendencia ni innovación. De hecho, las probabilidades de auténtica innovación, de crear algo nunca visto, son muy pocas. Lo que este libro ofrece es una guía (subjetiva, todo hay que decirlo) sobre las diversas ideas, enfoques y temas que los diseñadores han utilizado y utilizan para realzar la calidad y la eficacia de sus trabajos.El diseño grafico es una amalgama de diferentes componentes queda como resultado comunicaciones visuales y textuales informativas, amenas y con autoridad. El objetivo es que experimente con las herramientas que incluye el kit del diseñador grafico; que no copie los ejemplos que se ofrecen, sino que tenga conocimiento de su existencia. Estas tecnicas e ideas pueden ser opciones o influencias viables para su propio trabajo, y si ademas le ayudan a crear diseños graficos realmente buenos, ¡mucho mejor!