THE LOGO DESIGN IDEA BOOK

The Logo Design Idea Book is an accessible introduction to the key elements of good logo design including insights into the logos of iconic brands This guide is an indispensable resource for anyone looking to learn the basic about designing a logo The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration Written by Steven Heller and Gail Anderson world s leading authorities on design The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation reputation and identification Arrows swashes swooshes globes sunbursts and parallel vertical and horizontal lines words letters shapes and pictures Logos are the most ubiquitous and essential of all graphic design devices representing ideas beliefs and of course things They primarily identify products businesses and institutions but they are also associated hopefully in a positive way with the ethos or philosophy of those entities Perfect for students beginners or anyone curious about logo design Chapters include Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Ge