Richard Florida

Initially published in 2002, The Rise of the Creative Class quickly achieved classic status for its identification of forces then only beginning to reshape our economy, geography, and workplace. Weaving story-telling with original research, Richard Florida identified a fundamental shift linking a host of seemingly unrelated changes in American society: the growing importance of creativity in people's work lives and the emergence of a class of people unified by their engagement in creative work. Millions of us were beginning to work and live much as creative types like artists and scientists always had, Florida observed, and this Creative Class was determining how the workplace was organized, what companies would prosper or go bankrupt, and even which cities would thrive. In The Rise of the Creative Class Revisited, Florida further refines his occupational, demographic, psychological, and economic profile of the Creative Class, incorporates a decade of research, and adds five new chapters covering the global effects of the Creative Class and exploring the factors that shape "quality of place" in our changing cities and suburbs.

The national best seller that defines a new economic class and shows how it is key to the future of our cities. The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today - and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy.Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living--the Creative Class.The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than 30 percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

The Washington Monthly 2002 Annual Political Book Award Winner The Rise of the Creative Class gives us a provocative new way to think about why we live as we do today-and where we might be headed. Weaving storytelling with masses of new and updated research, Richard Florida traces the fundamental theme that runs through a host of seemingly unrelated changes in American society: the growing role of creativity in our economy. Just as William Whyte's 1956 classic The Organization Man showed how the organizational ethos of that age permeated every aspect of life, Florida describes a society in which the creative ethos is increasingly dominant. Millions of us are beginning to work and live much as creative types like artists and scientists always have-with the result that our values and tastes, our personal relationships, our choices of where to live, and even our sense and use of time are changing. Leading the shift are the nearly 38 million Americans in many diverse fields who create for a living-the Creative Class. The Rise of the Creative Class chronicles the ongoing sea of change in people's choices and attitudes, and shows not only what's happening but also how it stems from a fundamental economic change. The Creative Class now comprises more than thirty percent of the entire workforce. Their choices have already had a huge economic impact. In the future they will determine how the workplace is organized, what companies will prosper or go bankrupt, and even which cities will thrive or wither.

In recent years, the young, educated, and affluent have surged back into cities, reversing decades of suburban flight and urban decline. And yet all is not well, Richard Florida argues in The New Urban Crisis. Florida, one of the first scholars to anticipate this back-to-the-city movement in his groundbreaking The Rise of the Creative Class, demonstrates how the same forces that power the growth of the worlds superstar cities also generate their vexing challenges: gentrification, unaffordability, segregation, and inequality. Meanwhile, many more cities still stagnate, and middle-class neighborhoods everywhere are disappearing. Our winner-take-all cities are just one manifestation of a profound crisis in todays urbanized knowledge economy. A bracingly original work of research and analysis, The New Urban Crisis offers a compelling diagnosis of our economic ills and a bold prescription for more inclusive cities capable of ensuring growth and prosperity for all.

In the age of globalization, some claim that where you live doesntt matter: Alaska, Idaho, and Alabama are interchangeable. The world is, after all, flat. Not so fast. Place, argues the great urbanist Richard Florida, is not only important, its more important than ever. In fact, choosing a place to live is as important to your happiness as choosing a spouse or career. And some regions, recent surveys show, really are happier than others. In Whos Your City, Creative Class guru Richard Florida reports on this growing body of research that tells us what qualities of cities and towns actually make people happy -- and he explains how to use these ideas to make your own choices. This indispensable guide to how people can choose where to live and what those choices mean to their lives and their communities is essential reading for everyone from urban planners and mayors to recent graduates.

World-renowned urbanist Richard Floridas bestselling classic on the transformation of our cities in the twenty-first century -- now updated with a new preface In his modern classic The Rise of the Creative Class, urbanist Richard Florida identifies the emergence of a new social class reshaping the twenty-first centurys economy, geography, and workplace. This Creative Class is made up of engineers and managers, academics and musicians, researchers, designers, entrepreneurs and lawyers, poets and programmer, whose work turns on the creation of new forms. Increasingly, Florida observes, this Creative Class determines how workplaces are organized, which companies prosper or go bankrupt, and which cities thrive, stagnate or decline. Florida offers a detailed occupational, demographic, psychological, and economic profile of the Creative Class, examines its global impact, and explores the factors that shape "quality of place" in our changing cities and suburbs. Now updated with a new preface that considers the latest developments in our changing cities, The Rise of the Creative Class is the definitive edition of this foundational book on our contemporary economy.

Never before have our cities been as important as they are now. The drivers of innovation and growth, they are essential to the prosperity of nations. But they are also destructive, plunging us into housing crises and deepening inequality. How can we keep the good and break free of the bad?In this bracingly original work of research and analysis, leading urbanist Richard Florida explores the roots of this new crisis and puts forward a plan to make this the century of the fairer, thriving metropolis.

From Richard Florida, author of the bestselling books The Rise of the Creative Class and Whos Your City?, comes a book that frames the economic meltdown of 200809 not as a crisis but as an opportunity to reset. In doing so, he paints a fascinating picture of what our economy, society, and geography will look likeof how we will work and livein the future.This economic crisis doesnt represent a cycle. It represents a reset.The Great Reset: Learn why the depressions of the 1870s and 1930s were the most technologically progressive eras in history, and how todays crisis is setting the stage for a new wave of prosperity. A New Spatial Fix: Discover how our landscape will be transformed, with a shift away from the auto-dependent suburban model that has reached its limits. The Creative Economy: Understand the shift from an industrial system to an economy powered by knowledge, creativity, and ideasand what it means for the jobs of the future. Renting the Dream: Explore why the "ownership society" is giving way to a more flexible and mobile lifestyle, and how renting is becoming the smarter choice for a new generation. The Rise of Megaregions: See how massive new corridors of innovation and economic power are forming, and why infrastructure like high-speed rail is essential to connect them.

La clase creativa de Richard Florida es un texto esencial para entender a qué nuevos retos se enfrenta la economía mundial y la sociedad en general. ¿Qué son «las clases creativas»? La creatividad se

Con su característica mezcla de ingenio y rigor en la investigación y el análisis, Richard Florida nos presenta una visión optimista y contraintuitiva del futuro, con la que cuestiona las creencias tradicionales sobre la naturaleza del progreso economico y nos obliga a reevaluar nuestro modo de vida. Argumenta convincentemente que ha llegado la hora de dedicar nuestros esfuerzos (en tanto que personas, gobiernos y sociedad) a colocar debidamente las piezas necesarias para un futuro vibrante y prospero.

En la era de la globalización parece una obviedad decir que no importa dónde vivamos, porque podemos trabajar indistintamente desde un chalet en Aspen, desde una casa en Provenza o desde una oficina en Chicago. Pero segun el reconocido escritor Richard Florida este es un planteamiento falso. El lugar en el que vivimos afecta a todos y cada uno de los aspectos de nuestra vida: a quien conocemos, los mercados afectivos de los que formamos parte y los empleos, redes sociales y carreras profesionales a que tenemos acceso. Las ciudades creativas es el fruto de mas de veinte años de investigacion y demuestra que el verdadero motor de la economia global es una nueva unidad economica, la megarregion. A la pregunta de cuales son las decisiones mas importantes que hay que tomar en la vida, la mayoria de personas alude a la profesion y a la persona con la que compartiran la vida. Sin embargo, hay otro factor que influye enormemente en nuestra vida y condiciona nuestra vida laboral y personal: el lugar donde vivimos. A pesar de la era globalizada en la que vivimos, la ubicacion geografica es mucho mas importante de lo que nunca habia sido. Las ciudades cada vez se especializan mas, se diferencian. En lo que se refiere a su caracter economico y a su mercado laboral. Esto afecta directamente a la calidad de vida que proporcionan y al tipo de gente que vive en ella. Ademas, vivimos en una sociedad muy movil, esto quiere decir que la mayoria de personas tiene la capacidad de decidir donde quiere vivir.

Una nova unitat economica (la megaregió), com el veritable indicador de l?economia mundiaEn les dues darreres decades del segle XX, les grans ciutats han deixat de ser-ho: ara són megaregions que interconnecten diferents nuclis urbans creant xarxes i dinamiques economiques propies. Segons Richard Florida, autor de prestigi i exit als Estats Units, la fludesa de relacions entre aquests centres determina la solidesa de les economies. Dit d'una altra manera: la megaregio es, ara, la unitat economica que funciona com a indicador de l'economia mundial, per sobre dels estats.L'autor proposa les variables que cal tenir en compte a l'hora de classificar les megaregions: d'entrada, el volum de produccio i l'especialitzacio sectorial; pero tambe caracteristiques de tipus social com el preu de l'habitatge, la seguretat, els amics, l'acces a la cultura i factors mes intangibles com la bellesa estetica de l'indret o la personalitat de les ciutats. Tot plegat converteix l'indret on vivim en una tria crucial per trobar la felicitat, ja que hi ha megaregions indicades per a parelles heterosexuals, gais, solters i, segons l'etapa de la vida que es viu i el pressupost amb que es compta.En una classificacio sense precedents, Florida situa l'eix Barcelona-Lio, ramificat f