Tony Fadell

«He colaborado en cambiar el mundo dos veces: con el iPod y con el iPhone. Ahora quiero la oportunidad de hacerlo por tercera vez» - TONY FADELL Una guía poco ortodoxa para crear innovaciones que ma

Une mine de conseils, un retour dexpérience inédit par lun des plus grands mentorsTony Fadell est lun des plus grands mentors de la Silicon Valley. Il a dirigé les équipes qui ont créé liPod, liPhone et Nest, le thermostat intelligent. Il offre ici une mine de conseils et un retour dexperience precieux. Il a passe les dix premieres annees de sa carriere a enchainer les echecs, avant de passer les vingt suivantes a creer quelques-unes des plus grandes reussites techno-logiques de notre temps. Le leadership, le fonctionnement des start-up, le management, la prise de decision, les echecs devastateurs et les succes grisants nont plus aucun secret pour lui. Que vous souhaitiez progresser dans votre carriere, lancer votre start-up (ou reviez de la lancer), que vous soyez dirigeant dune petite ou dune grosse entreprise, ce livre audio vous montrera comment franchir les etapes et relever vos prochains defis.

THE NEW YORK TIMES BESTSELLER.An unorthodox guide to making things worth making, from the father of the iPod and iPhone and the creator of Nest.Everyone deserves a mentor.For every career crisis, every fork in the road, you need someone to talk to. Someone whos been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:Heres how to think about choosing a job.Heres how to be a better manager.Heres how to approach design.Heres how to start a company.Heres how to run it.Tony Fadell learned all these lessons the hard way. He spent the first 10 years of his career in Silicon Valley failing spectacularly, and the next 20 building some of the most impactful devices in history - the iPod, iPhone, and Nest Learning Thermostat. He has enough stories and advice about leadership, design, startups, mentorship, decision making, devastating screwups, and unbelievable success to fill an encyclopedia.So thats what this book is. An advice encyclopedia. A mentor in a box.But Tonys doesnt follow the standard Silicon Valley credo that you have to radically reinvent everything you do. His advice is unorthodox because its old school. Because its based on human nature, not gimmicks.Tony keeps things simple: he just tells you what works. He gives you exactly what you need to make things worth making.PRAISE FOR BUILDThis is the most fun - and the most fascinating - memoir of curiosity and invention that Ive ever read.Malcolm Gladwell,Host of the Revisionist History podcast. Author of Outliers and Talking to Strangers.Whether youre looking to build a great product, a creative team, a strong culture, or a meaningful career, Tonys guidance will get you thinking and rethinking.Adam Grant,Author of Think Again& Host of the TED podcast WorkLife

**New York Times, Wall Street Journal, and USAToday Bestseller for May 2022**Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.So thats what this book is. An advice encyclopedia. A mentor in a box. Written for anyone who wants to grow at workfrom young grads navigating their first jobs to CEOs deciding whether to sell their companyBuild is full of personal stories, practical career advice and fascinating insights into some of the most impactful products and people of the 20th century.Each quick 5-20 page entry builds on the previous one, charting Tonys personal journey in product development from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem theyre facing right nowhow to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesnt follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because its old school. Because Tonys learned that human nature doesnt change. You dont have to reinvent how you lead and managejust what you make. And Tonys ready to help everyone make things worth making. Get unorthodox, old-school advice on the tough stuff:Building Your Career: When is the right time to quit your job, how do you find a mentor, and how do you deal with the jerk in the next cubicle? Product Storytelling: Learn how to craft a compelling narrative for your product, a lesson Tony learned directly from watching Steve Jobs build the story for the iPhone. From Idea to Exit: Go inside the moments of devastating failure and unbelievable success, from getting funding for your startup to deciding when to sell your company. Disruptive Innovation: Understand why you dont have to reinvent everything from scratch and how Tonys old-school advice helped create some of the most impactful products of our time, including the iPod and iPhone.

THE NEW YORK TIMES BESTSELLER (MAY 2022).An unorthodox guide to making things worth making, from ''the father of the iPod and iPhone'' and the creator of Nest.Everyone deserves a mentor. For every career crisis, every fork in the road, you need someone to talk to. Someone who''s been there before, who knows exactly how wobbly and conflicted you feel, who can give it to you straight:Here''s how to think about choosing a job.Here''s how to be a better manager.Here''s how to approach design.Here''s how to start a company.Here''s how to run it.

THE NEW YORK TIMES BESTSELLER MAY 2022 An unorthodox guide to making things worth making from the father of the iPod and iPhone and the creator of Nest Everyone deserves a mentor For every career crisis every fork in the road you need someone to talk to Someone who s been there before who knows exactly how wobbly and conflicted you feel who can give it to you straight Here s how to think about choosing a job Here s how to be a better manager Here s how to approach design Here s how to start a company Here s how to run it Tony Fadell learned all these lessons the hard way He spent the first 10 years of his career in Silicon Valley failing spectacularly and the next 20 building some of the most impactful devices in history the iPod iPhone and Nest Learning Thermostat He has enough stories and advice about leadership design startups mentorship decision making devastating screwups and unbelievable success to fill an encyclopedia So that s what this book is An advice encyclopedia A mentor in a box But Tony s doesn t follow the standard Silicon Valley credo that you have to radically reinvent everything you do His advice is unorthodox because it s old school Because it s based on human nature not gimmicks Tony keeps things

«He colaborado en cambiar el mundo dos veces: con el iPod y con el iPhone. Ahora quiero la oportunidad de hacerlo por tercera vez» - TONY FADELLUna guíapoco ortodoxa para crear innovaciones que marqu

«He colaborado en cambiar el mundo dos veces: con el iPod y con el iPhone. Ahora quiero la oportunidad de hacerlo por tercera vez» - TONY FADELLUna guíapoco ortodoxa para crear innovaciones que marqu