BUILD

THE NEW YORK TIMES BESTSELLER MAY 2022 An unorthodox guide to making things worth making from the father of the iPod and iPhone and the creator of Nest Everyone deserves a mentor For every career crisis every fork in the road you need someone to talk to Someone who s been there before who knows exactly how wobbly and conflicted you feel who can give it to you straight Here s how to think about choosing a job Here s how to be a better manager Here s how to approach design Here s how to start a company Here s how to run it Tony Fadell learned all these lessons the hard way He spent the first 10 years of his career in Silicon Valley failing spectacularly and the next 20 building some of the most impactful devices in history the iPod iPhone and Nest Learning Thermostat He has enough stories and advice about leadership design startups mentorship decision making devastating screwups and unbelievable success to fill an encyclopedia So that s what this book is An advice encyclopedia A mentor in a box But Tony s doesn t follow the standard Silicon Valley credo that you have to radically reinvent everything you do His advice is unorthodox because it s old school Because it s based on human nature not gimmicks Tony keeps things