Can I Change Your Mind?
The Craft and Art of Persuasive Writing
Sinopsis
These days, we all need the ability to argue a case effectively in
writing. Drawing on his long experience as a leading copywriter,
Lindsay Camp shows how its done-whether the end product is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss.
Engaging, entertaining and-as youd expect-highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever.
This is a cunning, masterly and hugely readable book. Youll learn
at least as much from how he writes as from what he writes about-and
thats saying a great deal.Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian)
I hope its read by every marketing manager, sales director, customer relations officer and chief executive in the land.Jeremy Bullmore
A masterpiece in persuasive writing. Management Today, (September 2007)
Léelo en cualquier dispositivo
Ficha Técnica
Editorial: A&c Black Business Information And Development
ISBN: 9781408156773
Idioma: Inglés
Fecha de lanzamiento: 01/07/2011
Especificaciones del producto
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