CREATIVITY INC.: BY ED CATMULL | CONVERSATION STARTERS

Creativity Inc.: by Ed Catmull | Conversation Starters

Ed Catmull, President of Pixar and Walt Disney Animation Studios, shares his perspective on creativity and business in his first book, Creativity, Inc. This is the first book to show the inner workings of Pixar Animation as well. In this book, Catmull discusses leadership concepts such as The Braintrust, The Ugly Baby and The Hungry Beast, and The Unmade Future. In Catmulls words, Creativity, Inc. is “an expression of the ideas that I believe make the best in us possible.” Catmull openly shares his concepts and methods that have made Pixar a giant success. Creativity, Inc. made the shortlist for the Financial Times and the McKinsey Business Book of the Year in 2014. It was also a Goodreads Choice Award Nominee for Business Books in 2014.

A Brief Look Inside:

EVERY GOOD BOOK CONTAINS A WORLD FAR DEEPER
than the surface of its pages. The characters and their world come alive,
and the characters and its world still live on.
Conversation Starters is peppered with questions designed to
bring us beneath the surface of the page
and invite us into the world that lives on.
These questions can be used to..

Create Hours of Conversation:
• Foster a deeper understanding of the book
• Promote an atmosphere of discussion for groups
• Assist in the study of the book, either individually or corporately
• Explore unseen realms of the book as never seen before