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Drunk Tank Pink
The Subconscious Forces that Shape How We Think, Feel, and Behave
Por Adam Alter
Sinopsis
Drunk Tank Pink is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength.
In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing.
Some letters in product names make us more likely to buy them (nearly all successful brands contain a k sound) Were more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career
Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.
In this brilliant study of the strange recesses of our minds, Adam Alter reveals the world is full of such hidden forces that shape our every thought, feeling and behaviour – without us ever realizing.
Some letters in product names make us more likely to buy them (nearly all successful brands contain a k sound) Were more likely to be critical if we write in red rather than green biro Your first report at school can determine your future career
Understanding these cues is key to smarter decision-making, more effective marketing, and better outcomes for our selves and our societies. Prepare for the most astounding and fast-paced psychology book since Blink and Predictably Irrational.
Léelo en cualquier dispositivo
Ficha Técnica
Editorial: Oneworld Publications
ISBN: 9781780742656
Idioma: Inglés
Fecha de lanzamiento: 01/09/2013
Especificaciones del producto
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