Pour Your Heart Into It
How Starbucks Built a Company One Cup at a Time
Sinopsis
"It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly
The success of Starbucks Coffee Company is one of the most inspiring business stories in decades. What started as a single store on Seattles waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
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Ficha Técnica
Editorial: Grand Central Publishing
ISBN: 9781401304928
Idioma: Inglés
Fecha de lanzamiento: 22/05/2012
Especificaciones del producto
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