TECHNOLOGICAL FORMS AND ECOLOGICAL COMMUNICATION

Investigating the phenomena of technology, science, technique, and mass communication, Piyush Mathur contends that the enterprise of science communication may be misleading vis-à-vis technology—if in part because it frequently coextends with a flawed, but dominant, notion of science that presumptuously implicates technology anyway. Grappling with what authentically constitutes science and the prospective effects of its realization on a global future of mass communication, Mathur explores how various technological forms play specifically into ecologically sensitive mass communication. The result is an eco-communicative theory of technology that includes its classification based upon a set of qualitative principles and a profile of the notion of development. On the whole, though, Technological Forms and Ecological Communication: A Theoretical Heuristic brings the fields of philosophy and history of science, philosophy and sociology of technology, communication studies, and development studies into conversation with one another.