LOGO THEORY

The famous identity designer Ivan Chermayeff said of Logo Theory, ",at last somebody actually understands what identity design is all about and how it is accomplished.", &bull, Learn why certain corporate identities have been used for decades, some for more than half a century, and still look contemporary, while others look dated and tired in only a few years. &bull, There principles of identity design that don&rsquo,t change, principles that transcend fad and fashion. &bull, Discover the four different kinds of corporate identity concepts and how that can help you generate more and better identity concepts &bull, Learn visual techniques that can turn a common concept into an uncommon, even remarkable identity. &bull, Avoid the Seven Deadly Sins of Logo Design. &bull, Learn all these things without years of fruitless trial and error. With clear, real world examples, all of this is provided in Logo Theory