SOCIAL RESEARCH METHODS: QUALITATIVE AND QUANTITATIVE APPROACHES: QUANTITATIVE AND QUALITATIVE METHODS

Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches. New this edition: MyResearchKit--Social Research Methods 7E can be packaged with this text at no additional cost (ISBN: 0205751342) or purchased separately. MyResearchKit includes: * Multiple-choice practice test questions * Flashcards of key terms * Short research exercises (previously in the workbook) *SPSS data sets: included in MyResearchKit - are used in some of the research exercises *Social Explorer: census data from 1790 - present * A Social Research in the News blog *Writing tutorial: covers documenting sources, avoiding plagiarism, and various kinds of writing assignments (literature reviews, abstracts, research proposals, etc.) *MySearchLab: a search engine for retrieving scholarly research articles from hundreds of academic journals Publisher: Pearson Education (US) ISBN: 9780205615964