Design to Grow
How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)
Sinopsis
Tomorrows business winners need two things: scale and agility. The answer to both is design.
For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.
In Design to Grow, Coca-Colas vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Colas design-led strategy for growth. He shows how any business can use the same approach to get to the next level.
Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.
A handy blueprint for how any company can use design to stay ahead of the competitionThe Times
Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours Tim Brown, CEO of IDEO
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La psicología del dinero
Cómo piensan los ricos: 18 claves imperecederas sobre riqueza y felicidad.
La riqueza no es fruto de nuestra inteligencia, talento o trabajo. Es fruto de nuestro comportamiento.
Léelo en cualquier dispositivo
Ficha Técnica
Editorial: Penguin
ISBN: 9780241198391
Idioma: Inglés
Fecha de lanzamiento: 10/02/2015
Especificaciones del producto
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