HTTPS://WWW.LIBROSLOWCOST.ES/FOTO/MUESTRAPORTADA.PHP?ID=9781118378366

u003cbu003eAn insider´s look at the Jim Beam brand, from a 7th generation Master Distilleru003c/bu003e u003cpu003eWritten by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, u003ciu003eBeam, Straight Upu003c/iu003e is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world´s best-selling bourbons. This book features family history and the evolution of bourbon, including Fred´s storied youth ´growing up Beam´ in Bardstown, Kentucky his transition from the bottling line to renowned global bourbon ambassador and his valuable business insights on how to maintain and grow a revered brand.u003c/pu003e u003culu003e u003cliu003eIncludes details of Fred Noe´s life on the road, spreading the bourbon gospelu003c/liu003e u003cliu003eDescribes Fred´s journey to becoming the face of one of America´s most iconic brandsu003c/liu003e u003cliu003eShares a simple primer on how bourbon is madeu003c/liu003e u003cliu003eOffers cocktail and food recipesu003c/liu003e u003c/ulu003e u003cpu003eFor anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, u003ciu003eBeam, Straight Upu003c/iu003e will detail the family business, and its role in helping to shape it.u003c/pu003e