MATHS AND STATS FOR WEB ANALYTICS AND CONVERSION OPTIMIZATION

The role of maths and statistics in the world of web analytics is not clear to many marketers Not many talk or write about the usage of statistics and data science in conversion optimization This book has been written to fill this knowledge gap This expert guide will teach you exactly what you need to know It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottomline of your online business Every topic covered in this book has something to do directly with your day to day job You dont need a math or stats background in order to understand this book Every topic has been explained in plain english This book covers vital topics on maths and statistics which every internet marketerweb analyst should get familiar with in order to achieve optimum results from their analysis marketing campaigns and conversion optimization efforts It explains some of the most useful statistics termsconcepts one by one and will also show you their practical use in web analytics and conversion optimization so that you can take advantage of them straightaway